Gaining insights
Most clients tell us they are looking for strong strategic counsel that is complemented by exceptional implementation as standard. Without investing in gaining insights from the rapidly changing worlds of the media, consumer trends, healthcare policy and regulations we believe it’s impossible to add exceptional value as a communications agency. It is our business to know your business so we dedicate protected time to gaining exceptional understanding of these areas.
Foundations
To create and implement an exceptional campaign some key foundations are needed. As a result we have established several standard operating procedures utilised across every piece of client business. Each area is led by internal ‘experts’ who act as a resource for all account teams and up-skill the wider team.
Our Quality team champions the Virgo House Style and leads the Virgo document review process to ensure each team is utilising gold standard account management tools
Without creativity, life would be dull, as we’d live in a world of repetition and routine. At Virgo, we treat creativity as a skill that can be learned, developed and applied and hence have a dedicated team – known as the Creativ8 – helping to do just that
As a member of the HCA, Virgo actively endorses and embraces the principles of best practice in evaluating all communications activities. From setting SMART objectives with the end result clearly in mind, through to identifying the most appropriate evaluation methodology for each individual programme, we are always able to measure and demonstrate the exceptional results we have achieved with our clients
Whilst most companies now pay some attention to green issues, at Virgo we wanted to make sure this translated into action and isn’t just lip service. The Eco Virgo team came together to identify initiatives that every member of the team could participate in on a daily basis – making the little changes that make a big difference