conVerse is Virgo’s powerful, unique, purpose-built online reputation management tool allowing clients to monitor and ultimately influence the maze of online information and conversations about them. Powered by Newscounter, conVerse offers monitoring, risk assessment and tools for managing misrepresentation.
The fast-paced, evolving media landscape means that bad news spreads with lightning speed, consumers contribute and actively drive the debate and stories on the internet have a lifetime’s longevity. This, combined with suspicion of the pharmaceutical industry, means that a local news item can quickly gain momentum, cross borders and even become a threat to corporate reputation. It has never been more important to engage in transparent conversations with key stakeholders to form the long-term relationships that are so critical when an issue arises.
Virgo HEALTH Issues Management completely reflects our ethos of Communications Without Compromise, being underpinned with a boldness and proactivity that the current climate demands. Through our bespoke all-in-one service, offering clients everything from identification of salient issues through to in-house media training and crisis response, we strive to deliver exceptional results. We work alongside our clients as a strategic partner, drawing on a range of creative and innovative issues management tools and techniques tailored specifically for the healthcare environment.
It’s something we all do every day – communicate! And whether it’s personal or business, the core aim remains the same – deliver a set of conscious (or even sub-conscious) messages via verbal and non-verbal language.
As one of the most social animals on the planet, talking is something human beings do best. So why does it so often ‘go wrong’, leaving target audiences confused and confidence levels low?
We believe that many of the pitfalls associated with communicating messages to target audiences can be negated by dedicating time to preparing what you want to say, who you are going to say it to, and how you can really make a lasting impact that is positive. It’s also critical to keep it simple; jargon and acronyms are not invited!
Virgo HEALTH Communications Training is a bespoke service encompassing all the tools of the trade needed to ensure you can communicate effectively and with resonance – from media training and presentation skills, to key message development and delivery workshops.
Our media training is delivered by ‘working’ journalists from national newspapers and broadcast media outlets, ensuring you have access to how the media REALLY works and how to maximise the opportunities the changing media landscape presents.