Virgo HEALTH PR

Prescription brands

Communications for prescription brands remain central to the Virgo HEALTH enterprise, encompassing global, European and UK domestic programmes. Our team has a wealth of expertise in the ethical healthcare arena and thrives on the ever-changing challenges of operating within the strict Rx regulatory environment.

In such a complex marketplace as the UK there are always new challenges to face and solutions to be found. Where some would see the regulatory environment as restrictive, we make it our job to be as creative as possible within these boundaries and enjoy pioneering new approaches and learning from every experience.

While media relations is our bread and butter, the healthcare professional news press is going through a time of change. More than ever before, as healthcare becomes increasingly political, it takes an exceptional team to achieve strong editorial coverage for a brand. At Virgo we gain those results through captivating, high impact approaches, but this is just one avenue. Our teams work with open minds and will explore how our clients’ agendas overlap with that of the health provider or consumer so the mutual benefits are abundantly clear.

Pharmaceuticals have not escaped globalisation and like any other sector, brand communications must have global consistency combined with local relevance.

Through global campaigns the Virgo team has repeatedly demonstrated an ability to engage and motivate local teams, and generate amazing results with a reach way beyond that generated by the traditional ‘network’ approach. From our ‘hub’ in the UK, Virgo has generated measurable brand benefit in countries around the world, from Canada and China to Germany, Japan, Brazil and Bulgaria. By going beyond the standard model of global communications, Virgo has proven time and again that ‘biggest’ is not always ‘best’. We challenge ourselves daily to understand the changing global environment in which our clients operate, from the impact of growth in Asia to the demands of online media and user-generated content.

Consumer health

We recognise that OTC healthcare brands (as well as ethical) are operating on a playing field where the rules and goal posts are constantly changing, with the consumer acting as the referee.

Many governments around the world are pushing forward with health systems centred on the self-care proposition, and regulations dictating the way companies communicate with ‘lay’ audiences are under increasing scrutiny.

The consumer response to this backdrop? An almost insatiable demand for more health-related information, ranging from specific details about new treatments through to over-arching disease awareness and education campaigns.

With a dedicated consumer health team with a proven track-record in delivering ground-breaking campaigns for some of the best-known OTC brands in the UK and globally, we’re equipped to tackle anything and everything, including but not limited to new brand launches, extending and re-branding existing products, or undertaking a comprehensive switch programme. Virgo’s ethical heritage combined with specialist consumer knowledge means the team can truly amplify and add value by pushing the creative limits within inevitable regulatory boundaries.

For more information about Virgo HEALTH PR please contact
Caroline Gosling on 020 8939 2450 or caroline.gosling@virgohealth.com.