Virgo HEALTH Education

The rise of the consumer, the decline of the traditional stakeholder hierarchy and cynicism towards pharma-driven communications mean that stakeholder communications are ever more complicated, regulated and scrutinised. To reflect the changing market and clients’ needs we’ve formalised our education offering, enabling our clients to access a dedicated team specialising in health education while delivering the exceptional quality, creativity and results they expect from us at Virgo.

What’s the difference between PR and education?

For us it is down to the simple question: Is the primary desired output of the communications tactic media coverage or dialogue with the media? If the answer’s ‘yes’ we‘re talking PR, if the answer’s ‘no’ then we would use the term ‘education’. What we think of as education comprises a broad range of activities including, but not limited to, many of the activities traditionally associated with ‘medical education’ such as:

  • Symposium and conference planning
  • KOL mapping and relationship building
  • Advisory boards
  • Field force materials
  • Consensus statements
  • Supplements and publication planning
  • Exhibition stands

...as well as:

  • Patient education, leaflets, waiting room information, posters, helplines
  • On and off-line learning
  • Interactive information exchange
  • Training and meeting facilitation

It doesn’t mean that our education activities don’t result in media coverage – after all, PR is our heritage. More importantly, it is our emphasis on truly integrated marketing communications which means that we’ll always be striving to maximise every tactic to get the very best results for our clients within their budgets.

Working with Virgo means that our clients don’t have to compromise by making trade-offs between education and PR activities. We create programmes meticulously designed to achieve brand objectives. Our passion for delivering exceptional results for the brands we support and our experience across PR and education means that we will only ever recommend activities which we feel best suit the needs of your brand.

For more information about Virgo HEALTH Education please contact Neil Flash on 020 8939 2450 or neil.flash@virgohealth.com.

 

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