No matter what the campaign comprises we will always pursue the very best outcome for each client. The rapid changes we have seen in the healthcare arena mean that any service provider who stands still and is averse to change will fail in delivering exceptional outcomes for their clients.
At Virgo we love change! Like our audiences, we feel excited and inspired by something different and innovative. We are always looking for new and better ways to do things. As our clients have given us a wide range of briefs, we have responded with a wide range of solutions – each one being the best for the job. So long as our offer is leading edge, different and exceptional, we believe our clients and our people will be happy.
The market we operate in is changing apace. While the Virgo values will always remain the same, little else will! Our unique approach combined with our evolving skill base has led us to extend our offering across the healthcare communications spectrum.
Why has our service offer evolved?
- Increasingly regulated and political environment
- Continued changes to NHS structure and purchasing
- The rise of the consumer voice
- Explosion of information exchange
- Media proliferation and fragmentation
- Changing stakeholder dynamic
- Demand from clients for education-driven campaigns
- Cynicism towards pharma-driven communications due to poor reputation
- Recognition of compromises clients make when purchasing services in other disciplines
A spectrum of activity exists that crosses boundaries of reputation management, PR, medical education and public affairs. We feel the time is right to formalise these various services and apply the unique Virgo approach.
The development of our industry’s less than ideal reputation is likely to limit future commercial opportunity and has already led to increased scrutiny and heightened expectations. The stakeholder picture has changed; our audiences are more knowledgeable and demanding, and the distinction between audiences is blurred, so a different communications approach must be applied. Restoring at least a neutral reputation will require a new, two way mode of communicating with stakeholders, each one of whom has a perception that impacts the success of our industry. We have explored these issues further within the Virgo report ‘An unhealthy paradox’ and welcome your thoughts and discussion at www.healthyconversations.co.uk.